From the day it opened in 2001, the gleaming white Quadracci Pavilion – the actual name of the building Santiago Calatrava designed – has done much more than provide the museum with needed space for exhibits, programs and merchandizing. It also has served as a spectacular visual ambassador for the city. Visit Milwaukee, which promotes business and leisure travel to our town, used an image of it for its logo from 2005 to 2024.
